Athlon Revenue — Business systems, automation, and AI for manufacturers
Athlon Revenue Send a process
Manufacturers & distributors · Southern California

Your systems should talk to each other.
We make them.

I eliminate manual work and revenue leaks between marketing, sales, CRM, ERP, e-commerce, and customer service — then put AI and automation on those processes so they run on their own.

Fixed price. Founder-delivered. Remote-first from Southern California.

One order, two waysFig. 01
Today five hands, one day
PO arrives Someone reads it Rekeys into ERP Checks stock Confirms next day
After one hand, same hour
PO arrives Extracted Validated Lands in ERP Confirmed same hour
Engagement specRev. 2026
Price
Fixed, quoted before we start
Delivery
The founder. Remote, with screen access.
Stack
Whatever you already own
Step one
$3,000 audit — credited to your first build
Already built. Already running. Inside a manufacturer.
4,900+
documents read for under $100 in AI cost
75+
sales orders created in seconds each
350+
mailboxes measured for reply time
175,000+
files made searchable
01 · Symptoms

The work nobody was hired to do

Six patterns, all of them expensive, all of them invisible until someone times them. If three sound familiar, the audit pays for itself.

01

Orders and quotes get rekeyed

A PO arrives as a PDF or sits in a customer portal. Someone reads it, types it into the ERP, and calls the warehouse. Every order, every day.

02

Sales, ops, and accounting run on different truths

The CRM says one thing, the ERP another, and the real answer lives in a spreadsheet on someone's desktop.

03

Nobody knows how fast you respond

A lead comes in. It is answered when someone gets to it. No one measures how long that takes, or what it costs.

04

Where is that document?

Packing lists, invoices, and drawings are spread across a shared drive, three inboxes, and the ERP. Finding one takes a phone call.

05

Products that lose money keep getting sold

Freight, returns, and handling eat the margin on certain SKUs, and nobody sees it until year-end.

06

Freight dates are retyped from emails

Forwarders send ETD and ETA by email or portal. Logistics copies them into a tracker by hand, and they are often wrong.

02 · Services

Five things, and we do all five ourselves

A Connect the systems that don't talk to each other
B Automate the work your team retypes every day
C Put AI on the paperwork: orders, invoices, inquiries
D Run marketing end to end, from campaign to closed order
E Fractional CMO and fractional CIO
03 · What we build

Six fixed-price builds. Each one already in daily use somewhere.

Every build includes a remote kickoff over video, testing on your own data, training, written procedures, and 30 days of follow-up. Hosted options add monitoring, backups, and free change hours each month.

PO-4417.pdfEXTRACTEDVALIDATED5 fields read · 1 mismatch queuedShip-toPO numberLine 1 · qtyLine 2 · priceTerms Order intake dashboard: POs received, auto-posted, exception queue
Orders
Order Intake to ERP

Reads customer POs from email, portals, or EDI, validates SKUs and pricing, and creates the sales order. Exceptions go to a queue; everything else just lands.

$18,000 from $1,500/mo hosted
SHIPMENT · HLCU-8823Ocean · Long BeachBookedDepartedIn transitArrivedClearedETA +4 daysDRIFT vs plan4 of 11 shipments lateSOURCE3 forwarder portals Shipment tracker with forwarder ETA drift
Logistics
Logistics Tracking Automation

Logs into your forwarders’ portals, reads their emails and PDFs, then pulls ETD/ETA and shipment data into your tracker, dashboard, or spreadsheet. Up to 3 forwarders.

$12,000 $1,000/mo hosted
po 4417 shortage3 groupsFILEPacking list PL-4417.pdfShared driveEMAILRe: PO 4417 confirmationSales inboxERPSO-90218 · 4 linesNetSuite One search over files, emails, ERP rows and trackers
Documents
Unified Intelligence Hub

Connects shared drives, mailboxes, ERP records, and spreadsheets into one searchable app with OCR, an order-360 view, and exception reports.

$20,000 $1,500/mo hosted
INQUIRY · 09:14Do you stock 2" flangein 316 steel? Need 40.REPLY · 09:14Two in stock, both ship today:42 on hand18 on hand Inquiry inbox with AI draft and product cards
Sales
Sales Agent

An email assistant that knows your catalog, inventory, and website, so prospects get a data-rich reply in seconds instead of a day.

$9,000 $750/mo hosted
MEDIAN FIRST REPLY · BY REPDana2h 10mLuis3h 17mPriya4h 24mMarc9h 40mTess6h 38mREPLY TIME SPREAD Time to first reply per rep
Sales
Sales Team Analytics

Measures how long each rep takes to respond to leads, from their real mailbox, and lets the sales manager see the emails and the clock.

$8,000 $500/mo hosted
SOLD BELOW TRUE COST · LAST 90 DAYSFLG-212-$4,180BRK-880-$2,940CLP-104-$1,720HSE-045-$910WSH-330-$41011 SKUs leaking$10,160 recovered per quarter Products sold below true cost
Margin
Margin Leak Finder

Pairs purchase lines to sales lines and lists every product sold below true cost, emailed as a spreadsheet on a schedule.

$4,000 included in the audit

Cloud systems with an API: NetSuite, Dynamics 365 Business Central, Acumatica, QuickBooks Online, Salesforce, HubSpot, Shopify, Smartsheet, EDI. If it has an API, we connect it.

Works with

The systems you already run.

Cloud systems with an API. If it has one, we connect it.

Microsoft 365
Outlook M365 Outlook Teams M365 Teams Excel Online M365 Excel Online OneDrive M365 OneDrive SharePoint M365 SharePoint
Google Workspace
Gmail GW Gmail Google Sheets GW Google Sheets Google Drive GW Google Drive Google Calendar GW Google Calendar
ERP and accounting
NetSuite ERP NetSuite Dynamics 365 Business Central ERP Dynamics 365 Business Central Acumatica ERP Acumatica QuickBooks Online ERP QuickBooks Online
CRM
Salesforce CRM Salesforce HubSpot CRM HubSpot Pipedrive CRM Pipedrive
Commerce and EDI
Shopify EDI Shopify BigCommerce EDI BigCommerce WooCommerce EDI WooCommerce SPS Commerce EDI SPS Commerce
Operations
Smartsheet OPS Smartsheet Airtable OPS Airtable Monday.com OPS Monday.com ShipStation OPS ShipStation
Outreach and comms
Slack MSG Slack Smartlead MSG Smartlead Instantly MSG Instantly Fireflies MSG Fireflies
Automation and AI
Zapier AI Zapier Make AI Make n8n AI n8n Anthropic AI Anthropic OpenAI AI OpenAI
Payments and documents
Stripe PAY Stripe Bill.com PAY Bill.com DocuSign PAY DocuSign PandaDoc PAY PandaDoc

Product names are trademarks of their owners and indicate compatibility, not endorsement.

Send the one process that annoys you most. You get a written read in two business days.

Send me your worst process
04 · Pricing

Three steps, one price each

Step 1

Audit

$3,000

Two weeks, remote. Credited to your first build.

  • Leak map: every manual handoff, timed and priced
  • Systems map: what talks to what
  • 12-week roadmap with fixed prices
  • $10,000 for an org-wide, 20+ person audit
Step 2
Most clients

Fixed-price build

$8k–$20k

Per build. One workflow, end to end.

  • Remote kickoff, weekly milestones
  • Training and written procedures
  • 30 days of follow-up included
  • Hosted from $500/mo with free change hours
Step 3

Fractional CMO + CIO

$7,500/mo

Month to month.

  • We own the systems and marketing roadmap
  • Campaign to closed order
  • New automations and AI rollouts
  • Monthly review with leadership

Hourly, if you prefer it: $225. Most clients don't, because fixed price puts the risk on us.

05 · Why Athlon Revenue

A practitioner, not a vendor

Built inside a manufacturer — not in a deck

The founder runs marketing and business systems inside a Southern California manufacturer today. Order intake, AP and invoicing automation, supplier-portal integration, freight tracking, and a 136,000-document search engine: all built, all in daily use.

Order intake AP & invoicing Supplier portals Freight tracking Document search
Fig. 03  Lead-to-cash, one flowRev. 2026
ATHLONFRONT OFFICEBACK OFFICEleadsquotesinvoicesordersstockinvoicesordersETAWebsitevisits, formsCRMleads, dealsEmailinquiries, repliesE-commercecarts, ordersERPorders, stockAccountingAP, AREDItrading partnersTrackersfreight, ETA

Cloud systems with an API

We do not resell software. We work with what you own and only recommend a change when the numbers say so.

Async-first, founder-delivered

You send a written description of the process. You get a written read within two business days. Once we start, a weekly working session by video — no meeting needed to begin.

Marketing and operations, one brain

Most firms do the front office or the back office. Lead-to-cash is one flow. We treat it that way.

06 · Next step

Describe one process. Get a written read.

Write it the way you'd explain it to a new hire — where it starts, who touches it, where it stalls. I'll come back with what it's costing you and what it takes to fix.

No meeting to beginNo slide deckNo charge
Send me the one process that annoys you most

You get a written read within two business days. Or email [email protected].

Or start the audit
$3,000 · two weeks · credited to your first build
Start the audit